How to create a corporate YouTube channel with subscribers
Why create a corporate YouTube channel for subscribers
Have you ever wondered why it is so important to create corporate YouTube channel? Well, let's start by saying that YouTube is a great place to engage and share ideas and experiences with customers since it is also a useful platform for finding new contacts and retaining current ones.
A quick and effective way to develop a corporate channel on YouTube is to get subscribers. There are even likes and views on https://lowcostsmm.com/. You can even promote Telegram, Tik Tok and Instagram.
As if that were not enough, YouTube is also a platform that is easy to use, free of charge, and appeals to a mass audience while also lending itself to deep targeting.
Before you understand why it is advisable to create a corporate YouTube channel, however, do you know how these innovative channels work?
How does a YouTube channel work?
As I'm sure you know, YouTube is a video-sharing platform, also conceived as a new frontier for young talent wishing to make their way in the world of art and why not, even entertainment. However, this video-sharing tool also allows you to advertise yourself, make yourself known as a company and definitely acquire new contacts. But how? First you need to sign up (if you already have a Gmail account you will only need to use that) and create your own business channel. That done, all you have to do is create your videos and share them with those who follow and like you. By posting consistently and creating your own very personal thread, you will really and quickly succeed in increasing your network of contacts.
Well, having established that, why then is creating a corporate YouTube channel so important? Let's find out.
Which videos to spread on the YouTube channel?
Generally speaking, the videos that are most popular are video tutorials, i.e., an informative content that guides the user step by step towards accomplishing something.
But why? Simple: with this type of content, relevant to your service, you can be sure to be viewed not once, but as many times as the customer wants to learn more about how to use your offerings. You can, for example, show how a product works, or perhaps post a how-to on how to order services other than your e-commerce or even how to find the information needed. Clearly, the information here should be explained in the simplest and most direct way, always keeping in mind that a customer who is too confused will never buy something.
You can also create videos related to the theme of your business. For example, if you offer website design services, you can upload videos on Photoshop, small and easy lessons that will help your clients learn some basic aspects of the platform.
Among other content that I suggest you evaluate, consider "behind-the-scenes" videos, that is, all those backstage videos useful for showing the "hidden" aspects of your business.
In short, by creating a business YouTube channel and making effective, relevant and attractive videos, you can really give more momentum to any of your activities or businesses. You just have to try and get involved!
See and analyze the statistics of competitors' videos on YouTube
How many of you, like me, are familiar with YouTube Insight but didn't realize that YouTube provides the same information for any other video (even not your own)?
Note: The user who uploaded the video has the option to disable public viewing of the statistics. Thus, not all YouTube videos have the statistics visible, although so far I have not found any videos with the display of statistics disabled.
To see them is simple and you do not need to be logged in.
Go to the page where the video is and click above the number that shows total views. You will then see an expansion of data, broken down into total views, interactions, links to the video, audience and awards.
If you are not familiar with YouTube Insight, read the next paragraph in which I explain how to interpret the data, otherwise skip to reading the next one, in which I provide some insights on how to analyze the statistics and define your own video strategy.
Interpreting the statistical data
This section shows the total number of views the video has received since publication. Interesting to see the growth over time and reporting events, through the letters of the alphabet, that led to more traffic to the video.
Votes, Comments, Favorites
This section shows you user interaction broken down into votes, comments, favorites.
As you know, the more interactions (comments, votes, preferences) there are, the more the video is viewed. The interaction factor is one of the most important factors for the visibility of a video on YouTube.
This is the most interesting part, as it provides data that can be useful for us to evaluate one of our video strategies. This section shows you the sources of access to the video: in which sites the video was embedded, which related videos brought traffic, with which keywords users reached the video through a search on Google and YouTube.
This section shows the demographics of the users who viewed the video: gender, age, and location. This information is helpful in confirming your target audience or possibly considering new ones, just by evaluating the audience of competitor videos.
This part shows any acknowledgments, reports received from Youtube, such as "Most Viewed," "Most Commented," which give you more visibility within the social network. In fact, some videos are reported directly on the home page or within the category in which the video is placed. Of course, recognition is achieved through user interactions.
Evaluate the statistics of competing videos
There are several ways to analyze competitor video statistics and use them to our advantage, basically depending on the kind of information we need.
Assuming that the success of a video is determined by the quality of its content, text optimization (SEO optimization) and user interaction, we can still use statistics to understand additional aspects of it.
Where are the visits coming from? Analyze the sites that have embedded the video: are they blogs or sites in the industry where you can embed yours as well? Being featured on other sites means getting traffic and improving your visibility in search engines. Also, evaluate the keywords users use for searches and draw from them to optimize the texts of your videos.
What do users say in the comments? Read the comments left by users; you might identify things to avoid or replicate in your video. Or possibly new ideas.
How is the audience composed? Through audience demographic analysis a segment of users you had not considered may emerge.
Also by analyzing their location you may decide to create subtitles or language videos.
Assuming, therefore, that I need to create a channel dedicated to Yoga exercises, I identify the leading channel on YouTube and analyze their videos.
How many and what videos do they have? Which videos are the most visited? Are the most visited ones also the most commented on? Did users (through votes and comments) rate the videos useful? Are there exercises that are more "in demand" than others? Are videos of exercises not found on YouTube suggested in the comments? How did the video views grow and what were the factors for the increase? Can sites that incorporate such videos be contacted and ask for ours to be published? What keywords did the videos rank with? What other videos does Google propose, for those keywords, is there room for ours as well?