Difference between SEO and SEM|omdigigroup

Organic search occurs when someone simply types a keyword or phrase into the Google search bar, which then generates the first page of several top ranking websites. These websites are ranked highly based on certain SEO factors within the Google algorithm, which we’ll go into more detail below. On the other hand, paid search involves Pay-Per-Click advertising (PPC), where ads are typically displayed at the very top of the Google results page. Digital Marketing Strategy service provider

 

You might be wondering how exactly websites are ranked on Google. Well, Google actually contains 200 Ranking Factors in their algorithm, including domain-related factors, page level factors (such as title tags and meta descriptions), user interaction, backlinks and site level factors. To put it simply, SEO can be divided into 4 main categories: Digital Marketing Strategy services Sydney

OMDIGI Group provides amazing SEO services that are carefully tailored towards your business’s needs. We work together with your business to create strategies that involve keyword research, site analysis, technical SEO, link building, web development and more.With our PPC services, your business can also enhance brand awareness and increase exposure to your target audience on popular search engines like Google and Bing. 

 

For more information regarding Digital Marketing Strategy Agency Sydney ,visit our website: https://omdigigroup.com.au/services/digital-strategy/