Video Marketing: YouTube is best tool to enhance your marketing arsenal.
There are over 2 million users every month, and it is launched in over 100 countries and 80 languages. About one billion hours are watched daily and on mobile devices only. The fantastic thing is that content is accessible to more people in the US than any other TV network.
With many users and time invested by them on YouTube, the platform becomes an efficient marketing tool for brands.
Video content and video marketing can be a bit daunting if you are unaccustomed to video applications. But many brands are making content that is YouTube-friendly. So, it would help if you adapted yourself to it.
If you are posting videos to IGTV, you must realize that it is suitable for cross-posting on YouTube. Do you also write blogs sharing tips regarding something in your industry? Convert them into expressive points and make a fast video that covers the same topic. Do you also share your everyday tasks on your IG Stories? Collect them all together for a “Day in the life of” video.
Particularly for brands that depend on Instagram as a primary social channel, YouTube is a fantastic tool to enhance your marketing arsenal.
As per a Google study in 2018, about two-thirds of shop alcoholics had to say that video has increased purchases, and over 90% of them had to say that they have explored brands on YouTube.
Viewers are four times more likely to use YouTube versus other platforms to get information regarding products, brands, or services and two times more likely to purchase something they go to see on YouTube.
Bringing your content before your viewers on the platform can help users explore your brand and buy your products.
YouTube is a search engine with lots of people heading towards the site, particularly for research purposes. YouTube is the second most frequented site, only falling short behind Google.
This means that if your descriptions, keywords, and titles are optimized, you can access new audiences organically. Videos have the tendency to get good placement in Google’s search results which only means more traffic.
Remaining stuck to a consistent posting schedule, having relevant, keyword-rich descriptions, creating valuable content using tags, and finally having guests can increase your organic reach.
YouTube is the right platform for advertising opportunities and brand partnerships. Over 78% of marketers consider that YoutTube is the most powerful video marketing platform, followed by Facebook.
There are many methods to do advertisements on YouTube, including overlay ads, display ads, skippable video ads, sponsor cards, bumper ads, and much more. Take a glance at the differences here and decide on what would work the best for your brand.
YouTube is also an important real estate for doing work with influencers. A study done in 2017 found that collaborations with YouTube creators are four times more powerful at brining lift in brand familiarity than those with celebrities.
When it is a matter of partnership and advertising on YouTube, there are no hard and fast rules. With various marketing options, every brand can appear with an effective strategy based on their budget and goal.
When it is a matter of video content, there are endless chances. You need to ensure that you have a plan to create content suitable for your brand image and aligns with your goals.
Here is how some major brands include YouTube in their marketing strategy.
YouTube is one of the most suitable places on the Internet to grasp new things, and video tutorials occupy many social platforms. Tutorials can be useful in any industry. It could enable you to edit pictures in Photoshop or demonstrate how to make a cupcake.
Tutorials are especially great for brands in the beauty industry to exhibit their products in action while giving value beyond the physical product to their clients. A great example of this is Sephora. Their channel remains filled with many makeup tutorials and beauty routines featuring other influencers and creators, giving room for collaborations.
BTS videos are a great way to become more personal with your audience. People want to dive into a pool of experience and feel like they have exclusive access. Quite similar to tutorials, BTS videos show things are carried out.
Netflix Film Club is a well-known YouTube channel that takes viewers through the scenes of their favorite shows and movies. These videos get over one million views, like this one.
Product videos could be exhibiting a product, reviewing something specific, giving support to a new launch, or confessing the back story of how a product came into existence.
YouTube is a great platform to exhibit products. Viewers want to see how that new dress fits into different body types, how your new gadgets work, and what they can expect from that new book. Exhibit your products and make the hype around them.
Nike is an excellent example of a brand that uses YouTube to feature products differently. You should take this video from their series “the story of Dunk,” where Nike sheds light on everything about the famous shoe. Each episode is like a mini-documentary with high-quality storytelling and video editing. The first episode has more than 150 K views, and each episode makes consumers closer to the brand.
Listicles are a well-known type of content both for video and content and written blogs. Creators like to share their “top 10 coffee shops in California” or “15 things I wish I came to know about before freelancing.” Listicles can be used in any industry for sharing physical things, places, tips, or even other contents.
And people like listicles. This video from Watch Mojo has more than 5 million views. I guess that everyone would like to see the top most beautiful places in the world.
YouTube is also a platform for you to become personal with you and stay connected with them. Spare your precious time to give answers to some questions mentioned below:
Dixie D’Amelio and TikTok star/musician racked up more than 3 million views with just a six-minute video giving answers to fans’ questions off Twitter. Q&As assist her in building her brand and show some personality.
Viewers can upload videos up to 15 minutes long. Verified accounts can upload videos that are even longer.
As per YouTube, the most appropriate video is AAC audio codec and MP4 with H. 264 video codec. YouTube also supports videos in the through various ways: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, and HEVC (h265).
The sizes and aspect ratios recommended for elements on your YouTube channel include the following:
• Channel art banner of Youtube: 2560 by 1440 PX
• Profile picture: 800 x 800 PX
• Video thumbnails: 1280 x 720 PX
• Video watermarks: 150 x 150 PX
The standard aspect ratio for YouTube on computer is 16:9. For the default 16:9 aspect ratio, encode at the following resolutions:
• 2160p: 3840 x 2160
• 1440p: 2560 x 1440
• 1080p: 1920 x 1080
• 720p: 1280 x 720
• 480p: 854 x 480
• 360p: 640 x 360
• 240p: 426 x 240
When it is a matter of posting on YouTube, there are many creative methods. Again, there is no such rule for what will work and what won’t. Some best practices that you can remember:
Creating a brand account on YouTube lets you manage editing permissions and emerge with something official. You will give a channel description, links, a company email to your company website, and other social platforms to help you bring traffic to where you want.
Rest assured to follow YouTube community guidelines as not to get your content eliminated or banned from the platform.
As YouTube is a search engine, it is pertinent to give keywords to your title so that users can find your videos. Using attention-grabbing words, numbers, and emotions in your title can help you get more clicks through rates.
But be cautious not to have ‘clickbait’, or misleading titles because YouTube will bury your video.
Remember that the cover image for your video is as important as the title of your content. Most viewers make decisions on what videos to watch, depending on the cover image. So, they need to be made attractive and appealing.
Think of giving text to the image, using bright colours with high-quality and contrast imagery. Thumbnails, including faces, are also high performers.
Whatever style you choose, you should stay consistent so that your videos can easily be recognized as emerging from your brand. This does not mean that each video has the same thumbnail. So, stay consistent with styles, fonts, and brand colours.
Your description is another SEO-friendly part of your YouTube channel. Make sure to include your keywords here also. Ask your viewers what to include in your video briefly. Try to write in your brand voice and keep the essential points near the beginning.
The description is also the right place where you should add any supporting links. For instance—many beauty gurus add the links to all the products they are using to make it simple and easy for their followers to buy what they have seen in the video.
In case your videos are longer than a few minutes, you may think of using chapters. This will divide your video into various sections, and each section will have its specialty.
Google also welcomes timestamps from YouTube videos, so the videos will show up below video results to help your users get the right part of your video.
Instead of just uploading random videos, playlists can assist you in organizing them into various parts. Similarly, when people are taking a glance at your channel, they can easily search and get videos in certain areas.
Playlists play a vital role when you are posting an extensive range of content. You can make it as easy as feasible for your viewers to find what they are searching for.
Closed captions let you share your videos with more viewers, including hard-of-hearing viewers or deaf and viewers who use another language.
We have perceived visually a large increase in the accessibility of videos online quite some time back. Even on Reels and TikTok, viewers can understand what is going on without listening to the sound.
If your videos include music, rest assured to refer to YouTube’s Copyright & Fair Use Policy.
A thumb rule is to upload content that you have prepared yourself. Fortunately, a YouTube Audio Library assists creators re-use content safely by providing high-quality sound and music effects.
The credit goes to Sked’s that made it easy to schedule your YouTube content right along with your social media content. Sked users can now auto-post, schedule, and plan their YouTube videos right from the Sked dashboard or mobile device.
It is as easy as editing your video, uploading it to Sked, thereby giving description, tags, category, and title, and scheduling it when you want your post to go live.
Finally, feel free to contact us on firstname.lastname@example.org to get your account set up for the YouTube schedule.