Understanding Google Analytics
What exactly is analytics, and why should your business be using them? Analytics is the process of looking at and understanding who is visiting your website in which amounts, and from which demographics. While this sounds like something every business should be using, many websites do not take analytics into account or may not even use analytic software for this business. This can lead to possible loss of customer engagement by not fixing design flaws or coding issues; which will cost your company both customer engagement as well as giving you a bad reputation.