Digital marketing is about driving more and more customers, be in any tangible or intangible product using technologies primarily through internet. Exponential rise in digital marketing jobs, more and more companies are using digital marketing to acquire more customers. One of the highest paid jobs today in India. In Simple words, Any form of marketing that involves electronic devices is considered as digital marketing. Well on the other side if we talk about traditional marketing. Indore Digital is an Independent Digital Marketing Agency in Indore which uses latest trends and mechanisms.
It is basically defined as an offline form of marketing in which platforms like print media, radio, television, hoardings, etc. are used for advertising purposes. It works on the principle of reaching a large number of people.
Making headway to digital marketing vs traditional marketing. Let’s discuss about the strategies used by them. Digital marketing uses a range of strategies to reach customers, whether the aim is to tempt them into making a purchase, increase their brand awareness, or simply engage with your brand whereas Traditional marketing encompasses a wide range of advertising and marketing strategies. It was and is the most well-known type of marketing that customers see everyday. Also, discussing about digital marketing benefits in businesses, so it enhance it and give access to the mass market at an effective price. Unlike traditional marketing , it allows truly personalized marketing. It also comes with a number of challenges all should know about. It also allows you to find new markets and reach right customers at a much lower cost than traditional marketing.
Furthermore, Digital marketing Vs traditional marketing statistics get diverged in fabricating brand image because traditional marketing involves rudimentary techniques of promoting a brand that may or may not create impact. On the other hand, Digital marketing have techniques like SEO, PPC and SMM guarantee returns and have a confidential in building up brand image of any organization.
To boot this difference, let’s confabulate about High Conversion rate of digital marketing over traditional marketing. Obviously digital marketing leads to high lead generation and conversion as compare to traditional marketing because people feel resonated with product/services that the company offers .Jumping on to the next feature of digital marketing in difference with traditional marketing, there is a segmentation, targeting, and positioning of the target group’s interest (STP) strategy ,digital marketing campaign can be customized based on the target group’s interest. All you can say is that this is the best feature of digital marketing over traditional marketing.
By gaining clarity on the digital marketing vs traditional marketing aspects, Evidently a business can get better idea of which marketing method is appropriate and how it is should be applied. For instance, if you decide to use your social media account to build your brand, publish your marketing message, and increase your customer base, you could do it yourself or hire a reputed digital marketing firm like ”Indore Digital” to take care of it. All you can conclude is that Digital marketing is steadily gaining an edge, whereas traditional marketing is nothing new as it form of marketing that we have been exposed to at one point or another, especially the older demographic. At last I would like to conclude that both are at their best according to needs but as if you don’t want to abandon your traditional marketing methods just yet, use it for when you want to reach people locally, but start investing more time in your digital marketing.