Public relations refer to how others see and feel about your company or brand and maintaining a good PR is essential for every business today. While you can cultivate a positive reputation with the public through various paid or unpaid communications, digital brand management is the need of the current public relations strategy now. This is because Digital Brand Marketing and PR work towards serving the same goals and are far more effective if they are in sync. With trust and transparency, branding also helps you build a good reputation for your business as well as provide streamlined communication. So that if you end up going through a PR crisis for any reason, good brand management will save you from it without damaging the reputation of your organization. Hence, as a Jacksonville Advertising Agency, we will always suggest you work on establishing a positive and trustworthy image of your company in the eyes of the consumers through brand management before starting with your PR strategies.