The launch of a mobile-friendliness update by Google a few years ago has made page load speed one of its ranking factors. Hence, now, speed is the most important factor when it comes to your websites because the longer your website will take to load, the more traffic you will lose. It will also affect your position in the search engine results. This is where Accelerated Mobile Pages (AMP) can help you. But do you know what AMP is? AMP is actually a framework that provides you the means to optimize your website for faster,cleaner, and more efficient delivery on mobile. Thus creating a significant impact on your website’s performance and making a difference to your organic traffic, brand awareness, as well as conversions. Hence, as a Jacksonville SEO company, we would emphasize the fact that Accelerated Mobile Pages should be a part of the SEO strategy as soon as possible.