Image SEO can assist search engines in better understanding your site and content. You will gain more visibility in image search results, significantly generating interest in your products and services. Image optimization helps to improve page load times and user experience states the Jacksonville SEO experts. A search results page is returned in half of all Google searches. If you’re not sure what keywords to use, it’s time to research and get expert tips to optimize images for SEO. To find out what people are looking for about your business, use Google’s Keyword Planner or another keyword research tool. Jacksonville SEO Company doesn’t just use random keywords in the hopes of improving your image SEO rankings. As part of optimizing your images for SEO, you must also include title tags in addition to alt tags. Avoid hiding text with images, as this is a black-hat SEO update tactic that will result in penalties. Create body content for your pages to add context and a personal touch to your site. JPEG files take up the least amount of space while maintaining high quality. PNG is another small alternative for image SEO if you cannot convert images to JPEG.