Boost Your Brand Influence With Guest Posting Tips
If you are a hardcore inbound marketer, you will understand the value of good content and link-building to drive traffic to your site. Guest blogging or guest posting serves as a tool to achieve these objectives. This is an amazing way to grow your audience, expand your email list and improve your ranking on search engines. As an SEO Agency in Mumbai - IKF also endorses guest blogging as a way to earn backlinks- One of the most important factors in Google's ranking algorithm.
However, there are some recommended steps that you need to follow in order to get the most out of the guest posting strategy. If you are new to guest blogging or guest posting and not sure how to go about it, here is a comprehensive walkthrough of the concept that will guide you:
What is guest posting?
"Guest posting," is the practice of writing posts or content for another company's website. It is like getting placement in another's platform. It is based on a mutual benefit marketing strategy, in which each party benefits.
Every business needs fresh content that can get more page views. When you provide meaningful content that aligns with a publisher's sales mission, they are most likely to publish it. On the other hand, once your content is published you have the opportunity to be exposed to a large, relevant audience as well as build relationships with peers in the industry and boost your domain authority through link building.
It's like a two-way street - where you earn something by paying something. So, if you decide to hop on the guest blogging bandwagon, you should also consider having guest bloggers post on your website.
How to do a guest post?
Lesson 1 # Build a Prospect List: Find a publisher or website that offers the opportunity to connect with a large amount of your target audience. Now for this, you need to visit sites that
publish content similar to yours.
Responsibility Tips: Here are some strategies for figuring out which sites are likely to deliver the best results:
Ask yourself, "Who are my potential customers?" You cannot decide how to target your guest post unless you are sure about who you are trying to reach.
Conduct customer development interviews, search Google for words and phrases your customers are likely to use and enlist the help of audience intelligence tools such as analytics.twitter.com.
Identify where your potential customers are located. Which sites do they visit most often? Which blogs do they read?
Make sure relevant sites accept guest posts. Browse their archives and see if any guest posts have been published.
Lesson 2 # Create authoritative content: In a world where there is no shortage of content, it is more important than ever to create a piece that really provides value. This means content offering a unique, informed perspective – full of valuable insights for your prospects. To make sure your content is valuable to readers,
Find out what content is performing well for your competitors
Be active on Quora. Browse questions in your subject area, industry, or problem you're solving.
Use keyword research to find out what people are searching for.
Write blog posts to answer the questions you have the most followers.
Lesson 3 # Perfect your pitch: One big question that needs to be addressed is why should the publisher publish your content. Put yourself in their place and evaluate how your content will contribute to their site. Think about themes and formats that can support their marketing objectives as well as overlap with what you're selling.
Try different formats including interesting infographics.
You can also introduce some promotions like sharing the link on Facebook, Twitter, etc.
Lean into the keyword research in your pitch, showing them how some of their keywords need a boost to rank for (make sure they overlap with what you're trying to sell).
Lesson 4 # Be Persistent: Mark it, business is not just about your vision. This is a very broad concept that demands you to break out of self-centered marketing. Follow-up and feedback are essential components of marketing. Sending follow-up mail can be annoying at times but it really works. Therefore, be patient when dealing with an entrepreneur. It may take some time but once you prove your credibility, things will start falling into place.