In 2017, it is predicted that Europe would experience a major increase in the worldwide banana market. This is due to consumers being more aware of the health advantages of banana puree, which is naturally low in sodium, cholesterol, and fat. Additionally, the market is anticipated to rise as a result of rising sales of instant baby food and rising consumption of tropical fruit puree in Europe due to parents' fast-paced lifestyles. The consumption of tropical puree in Europe was estimated by the Centers for the Promotion of Imports (CBI), Ministry of Foreign Affairs, to be USD 225 million in 2014 and up to USD 283.64 million in 2016. Additionally, manufacturers are concentrating on creating new items to expand their product lines and satisfy consumer demand, which is fueling the expansion. Market expansion for banana puree. For instance, in February 2017, Piccolo Pure, a company located in the United Kingdom that produces fruit purees, introduced a line of fruit purees for newborns in tastes like banana, mango, and apple.
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