Bone Broth Supplement Trends In The Industry And Market
Bone Broth Supplement Trends In The Industry And Market
Bone Broth is among the foods of animal origin that provide significant nutrients (Laura Mar-Solís et al., 2021). From weight loss and inflammation to anti-aging fighters, taking bone broth tends to be the answer to many health issues.

Bone broth is a rich source of minerals, AA, and proteins. And has been used for several years to prevent and treat many diseases. Now, it's trending and sweeping across supplement companies and stores.

Supplement companies have stepped in to offer an alternative to the prepping, cooking, cleaning, and shopping needed for a good bone broth.

What do you need to know about this health supplement that has gained popularity? Read on to learn more about trends in Bone broth supplements.

What is Bone Broth?

Bone broth is animal bones and other parts attached to bones like joints, ligaments, tendons, and cartilage simmered in water for a long time. 


Nutrient extraction is the major aim of Bone broth. The longer you simmer the bones, the more the nutrition extracts. In other words, the longer you cook bones to make a broth, the more nutrients it releases.

How Can You Make Bone Broth?

When you simmer down or reduce meat and cartilage from bones inside boiling water, they will melt and become nutritious, tasty, and liquid gold.

You can boil bones and ligaments you can’t eat directly and simmer them for a few days. The simmering makes the bones release healing compounds like proline, collagen, glutamine, and glycine to transform your health (Josh Axe, 2022).


The melted-down gelatin comes from the bone’s collagen, which is an important property that offers the skin and joints flexibility, plumpness, and strength.

Know This About Bone Broth Supplement

Bone broth, which can be available in powder and capsule forms, is a whole-food supplement. This means the benefit comes from taking it, not eating only the individual compound.

Practically speaking, taking a protein supplement, which is one crucial ingredient, isn’t the same as taking broth (protein and other nutrients). 

The best bone broth supplement contains the quality and correct amount of ingredients and is cooked properly and then converted into a supplement in a minimally processed way.

What Are the Benefits of Bone Broth Supplements?

Bone broth supplements are packed with minerals, vitamins, and protein that offer a healthy diet. The supplement may be a good addition to your diet as it benefits almost every part of your body, from the brain to the gut, ligaments, and muscles.

According to Irene Plats, Essentia's Global Marketing Director, “Bone broth is rooted in a long history of human use and is understood by many consumers as a real food ingredient. As a versatile ingredient, it makes an excellent addition to many diets and can be used in a multitude of dishes” (Kristiana Lalou, 2019).

Here are the gains of taking bone broth supplements:

  1. Bone Strength 

Ingesting magnesium, phosphorus, collagen, and calcium from bone broth may help to strengthen the body's bones.

  1. Gut Health 

Taking bone broth can be good for gut health and aids in digestion. The amino acids and nutrients released from bones may enhance and strengthen body microbiomes. 

  1. Anti-Inflammatory properties

Bone broth may also provide some anti-inflammatory properties that can soothe joint pains.

  1. Better Skin

Collagen from bone broth may benefit the skin. Double-blind, placebo-controlled studies investigating the age-defending properties of collagen indicated that 2.5–5 grams of collagen hydrolysate used among women aged 35–55 once daily for 8 weeks supports skin elasticity, skin moisture, transepidermal water loss, (dryness) and skin roughness (Josh Axe, 2022).

  1. Protein

Since bone broth comes from animals, it's packed with protein that keeps the body full for a long time and works great as a meal replacement. According to Josh Axe, Bone broth is one of the world's best sources of natural collagen, the protein found in vertebrate animals (Josh Axe, 2022).

The Nutritional Content of the Bone Broth

Bone broth nutrient content varies. It depends on several factors like the kind of bones used, the volume of water, the age, cooking time length, the diet, and the animal's health. However, most bone broths will contain the following nutrients:

  • Minerals

Bones are made of up to 50% minerals, mostly calcium, phosphorus, magnesium, potassium, and sodium. This is why bone broth is a good source of minerals. 

  • Collagen

Collagen is one of the nutrients in bone broth. It forms the strong connective tissues that bend, stretch, and jiggle. 

Collagen peptides are an ingredient found in bone broth. They're highly bioavailable, fat-free, and have a 97% protein content on the dry weight. They act as building blocks, renewing body tissue cells, such as skin, bones, and joints (Kristiana Lalou, 2019).

  • Gelatin

Gelatin is one of the valuable components of bone broth that helps bones to glide without friction. It helps to take pressure from aging joints and supports good bone mineral density.

  • Amino Acids

Bone broth nutrition has more than 19 essential, easy-to-absorb amino acids plus non-essential amino acids, which are the protein's building blocks (Josh Axe, 2022). 

The gelatin in bone broths also has conditional amino acids like arginine, glutamine, glycine, and proline that contribute to its healing properties.

Choosing a Quality Bone Broth Supplement Is Important

Including bone broth supplements in your diet is good. However, ensure to pick a supplement with premium quality. Be sure they're properly sourced, without antibiotics and other additives. Check the ingredients list and that it's transparent in quality control.

To get the best bone broth supplement in the market, look out for the following:

  • Go for one that's Vitality Approved.

  • Look for ones with GMP certification or third-party inspection.

  • No additives or fillers.

  • Go for one that's priced appropriately based on the materials used.

  • Ensure the brand is reliable and has a good reputation.

  • Make sure it's made from 100% pasture-raised.

  • Is it hormone-free, GMO-free, and grass-fed cows? 

  • Also, be sure it has no artificial colors, preservatives, or flavors.

Trends in Bone Broth Supplement

Health and wellness communities globally have been making a buzz about bone broth supplements for the past few years. Many people, including celebrities, have confessed that the supplement makes them feel healthier and has improved their weight loss.

Bone broth has been a part of several traditional diets for many years. It only made its way into trendy social media in recent years. In fact, bone broth use dates back almost eight centuries ago. 

According to Pauline Huang, Peptan's Product and Brand Manager at Rousselot, "Its long history proves that it's not a simple trend, but a practice with a proven track record of multiple health benefits" (Kristiana Lalou, 2019).

Its age-long and widespread use has shown there are more beneficial things about it. In particular, some Healing Systems, such as Chinese medicine, use it to treat various afflictions.

In the meantime, supplement and product launch activities for bone broth are growing in the US and Europe. North America and the US have the biggest bone broth market share (31.5% of the market value). 

The growing consumption of nutritious products alongside disposable income is boosting sales in the region. In fact, Amz Scout Pro data showed that the top 50 results for Bone Broth Supplements on Amazon sell $11110237.3 per month on Amazon alone.

Here's also the bone broth interest over time and by region in the US in the past 90 days.

“When witnessing the traction bone broth has gained in the US over the last 3 to 4 years, not just for RTD broth, but for a wide range of beverages from coffee to different sports nutrition applications, we believe that bone broth is a promising ingredient,” says Irene Plats (Kristiana Lalou, 2019).

Europe is the 2nd-largest market for bone broth, growing at a CAGR of 7%. North America and Europe account for over 55% share of the world bone broth market.

There's also rising awareness among consumers in India and China, which is boosting organic product consumption and creating a positive effect on the sales of bone broth supplements. 

Meanwhile, it's easy to make bone broth at home, but the busy lifestyles of consumers have left the process to supplement companies. The industry will continue to grow as many bone broth supplement manufacturers and suppliers explore new opportunities to meet the growing trend. 

The nutritional profile of bone broth has led to higher consumption of dietary supplements. And coupled with the rising concerns on health, the bone broth dietary supplement industry has expanded in market size.

You can leverage this growing trend. There's an opportunity to private label and sell your bone broth supplements easily with a good supplier like SMP Nutra. Bring your brand to life or partner with SMP Nutra to grow your business.

SMP Nutra is a leading supplement manufacturer in the US capable of creating any nutraceutical formula and forming great partnerships for brands' growth.




  • Josh Axe. (2022). "Bone Broth Benefits for Joints, Skin and Gut Health." Dr.Axe

  • Kristiana Lalou. (2019). "Bone broth: Trend or nutrition staple?" NutritionInsight.

  • Laura M Mar-Solís et al. (2021). "Analysis of the Anti-Inflammatory Capacity of Bone Broth in a Murine Model of Ulcerative Colitis." NCBI Medicina (Kaunas).