How Marketing Plans Help Self-Published Books
Founded in 1997, Smith Publicity has evolved from a one-person operation run in a bedroom office to one of the leading book publicity agencies in the world. Founder Dan Smith’s goal for the company was to offer unparalleled customer service and work to exceed, not simply meet client expectations.

How to develop effective marketing plans for self-published books is a significant need for their authors. Choosing wisely among various book promotion services is a make or break in terms of sales success. Online self-publishing platforms indeed help their authors get books into the databases of book distributors. But it takes more to spark good sales usually. Marketing plans are the most beneficial when they encourage bookstores to buy copies and include programs to earn meaningful media coverage. All of these take strategies and actions to occur, which means a well-planned marketing effort is essential.

The best book marketing plans identify target readers and include budgets and strategies to reach them. Identifying the groups to target often requires considering various demographic factors such as age, gender, career, education level, and geographic location. Once you've clarified your target readers, you can begin developing a book publicity plan that reaches your desired audience. If you will be approaching the media for articles and interviews, it's wise to consider their audiences and positioning. You want coverage in places where the audience is beneficial to your book sales.

In all planning related to your book, considering the competition always is a wise idea. With hundreds of books being published every week, it's crucial to adjust your promotional tactics to reflect the marketplace's realities. If its apparent competitors are doing things that reach the right audiences and work well, it may be useful to follow suit. But also, you want to plan something unique to your book and author brand to set yourself apart. You must understand your competition so you can set yourself apart via book promotion tactics. Catchy ways to reach target readers can help sell books.

Setting a realistic marketing budget and sticking to it is necessary to promote your book. How much you need to spend depends in part on the type of book, level of competition, and the prospective readers who you need to reach. Many experts advise it's wise to overestimate the costs and underestimate the expected sales to make sure you have a realistic amount set aside. The final step is creating a definitive statement about your book. It's what you'd tell someone (or the media) and also a summary that can appear in online pages and other promotional spots. Make sure it captures people's interests effectively.