Email marketing has the highest return on investment for your company. But how do you do it properly? As a marketer who primarily works with private schools, you must have a solid marketing approach that sets you apart from the competition. That is why, in order to assist you in keeping ahead of the competition, we have compiled a list of key approaches to consider when you develop your marketing strategy.
1. Decide on Your Goals First
What do you wish to achieve with your private school email marketing? You must answer this question before proceeding. Your goals are the core of your marketing strategy, so be sure they're watertight. One method to determine your goals is to set specific, measurable, attainable, relevant, and time-bound goals.
2. Segment Your Private school list
Did you realize that only 33% of school marketers have established email marketing personas? To us, this suggests that two-thirds of marketers are not properly segmenting their emails. And, before you say, "I just don't have enough time," consider this: segmented campaigns improve revenue by 706 percent. Consider the power of segmentation in selling your products or generating funds!
Email segmentation does not have to be difficult. To ensure that the data for your email is always up to date without having to manually change it, we recommend using an email marketing tool that interfaces with your Student Information System and/or admissions software.
3. Personalize Your Emails
According to a survey report, only 42% of school marketers customize their emails with recipient information, which is considerably low. Email customization is a basic method that can enhance email open and click-through rates dramatically. According to one study, emails with customized subject lines have a 26% greater open rate than those without unique subject lines.
4. Find your Email Frequency
Email marketing is heavily reliant on time — and there are literally dozens of studies and reports to prove it. If you send your email too early or too late, it may be missed. If you send it on a wrong day, it may be deleted without being opened. And while we may make some basic assumptions about email marketing, it is critical that you experiment with sending to your private school subscriber list on different days and at different times to determine what works best for your demography.
5. Catchy Subject Lines
Nobody will read your email if they do not open it, right? It must capture your attention, just like the cover of a book, for you to desire to learn more. Because school marketers wear several hats, email subject lines are frequently overlooked, despite their importance.
Here are some tried-and-true subject line suggestions:
1. Keep it brief and sweet, no more than 50 characters. According to one study, emails with subject lines of under 16 characters got the highest open rates!
2. Ask questions like, "Are you going to Homecoming on Friday?" or "Do you know what's going on on campus?"
3. Express urgency without really saying "urgent." For instance, when selling event tickets, use the words "Ending Tomorrow: [event here]" or "Today only."
4. Use "you" instead of "we" to give the recipient the impression that the email is for them, not for you.
6. Automate Your Email
Automation is a critical component of an efficient inbound marketing strategy that helps boost email engagement for marketing and development efforts. Marketing automation considers many best practices, such as email segmentation, customization, and only contacting individuals who want to be reached while simplifying your email marketing operations.