Research shows that those websites that come on the first page of Google receive almost 95% clicks. In addition, the study says that the results appear higher, receive an increased click-through rate (CTR), and more traffic.
Internet users rely on search engines to answer their questions, to learn more about products or services. If your focus is a local business, potential customers still use search engines to look for reviews and directions.
Even if a customer is already familiar with your business brand, they are likely to find you online. Rather than trying to remember your domain name, the user tries to search with a keyword.
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