What's So Special About Military Coffee?
If you're looking to drink the perfect cup of coffee, you're not alone. There are several different brands of military coffee. There's Death Wish Coffee, Black Rifle Coffee, and Alpha. But which one is the best? And what's so special about them? We've made a quick comparison of them. So, read on to discover the benefits of military coffee. You'll be surprised at just how good these things taste.
Death Wish Coffee
If you're looking for a new cup of java, you might be interested in trying Death Wish Coffee. The company was started by Mike Brown and sold online in 2012. In less than four years, it had earned $10 million in sales and was available in thousands of stores across the United States. It is now backed by TA Capital, a leading global growth private equity firm with offices in Europe, North America, and Asia. Here's what you need to know about this company:
The company sources its beans from India and Peru, though it also samples beans from other regions to account for differences in climate and strength. The company says it is the bean used that gives Death Wish its signature taste. While it's hard to pinpoint exactly how Death Wish gets its coffee beans from different areas, you can trust that the caffeine content is high. The company credits its coffee's signature roasting process with increasing its caffeine content, but it keeps that a secret.
Invader Coffee is a veteran-owned business that sells freshly roasted beans. They source their coffee from fair-trade farms and ship your order the same day. They sell several different blends, including one that features whole beans. Their products are available in various flavors and packages, from 12 ounces to five pounds. A portion of every purchase will be donated to the Brothers in Arms Foundation. This coffee is sure to become one of your favorites.
The coffees at Invader Coffee are brewed using 360-degree air roasting. You can also purchase a coffee with a whiskey flavor, which is created by soaking coffee beans in whiskey inside a wooden barrel. Whitlock previously worked as a senior executive protection specialist for Dell Inc. He also has his own clothing and accessory line, called Rogue American. In addition to coffee, he also owns an outdoor gym for first responders, veterans and active-duty military members.
Black Rifle Coffee
The founders of Black Rifle Military Coffee started the company in 2014 and marketed it as "MAGA in a mug." They also used irreverent marketing to spread their anti-hipster, pro-gun, and pro-law enforcement message. Their early products include an "AK-47 espresso" blend and Silencer Smooth roast. Despite their controversial marketing, the coffee is still selling well and garnering praise from all types of far-right characters.
While some people may not agree with the message, Black Rifle's owner, Evan Hafer, is pro-American and pro-Second Amendment. He is also critical of far-right pundits and the Proud Boys. The company is not racist, but he does stand for individuality and pro-American values. While the coffee is not exactly racially charged, the company's employees have faced harassment and racist rhetoric on a daily basis.
One of the best ways to support the military and the men and women who serve it is to purchase a bag of Alpha Coffee. The veteran-owned coffee company will donate 10% of its national sales between Feb. 7 and 15 to PenFed Foundation. The nonprofit organization provides emergency financial support to the military community and helps veteran homebuyers achieve their dreams. Alpha Coffee is proud to support our nation's military and veteran entrepreneurs by donating to local veteran organizations.
Before starting Alpha Coffee, Carl Churchill was working full-time at a retail store and used his own savings to invest in the business. He also used his GI Bill to pay for a MBA. His wife, Lori, joined the business while he was still in the Army and has been working for it ever since. Despite the recession, the couple's military-themed business has grown significantly. Those who know the Churchills can tell you the importance of serving the military community.