4 Elements for Successful Email Marketing Strategy
Email marketing is the old way to communicate with your customers and tell them about your product/service. The ROI of the email was rated as "Good" or "Excellent" by 73% of marketers. Email marketing has been voted as the best way to market for your brand and company.
Although, any marketing strategy changes over time. Email marketing is no different.
What worked five years ago doesn't work now. You need to revamp your email marketing strategy for better reach, compel your readers to open the mail and click on the button. For successful email marketing, the companies need to gain reader engagement and minimize unsubscription while maintaining a strong brand image.
To get the best of email marketing strategies, here are five essential elements that you should consider for successful email marketing.
Time and Frequency
The timing and frequency of emails matter very much while planning for email marketing. You may live in one country, but if most of your recipients live in another demographic place, you must consider their time zone for an email blast. You can send them emails according to their timezone to get your emails received and opened by them.
Segmentation of the contact list by the time zone will increase engagement from the readers, resulting in better results. If you are not sure about the time, you can look in the past for some understanding. In addition, you should also consider the frequency of email. The frequency depends upon your industry.
The importance of subject lines in event marketing cannot be undermined. The first thing your email recipient will see is the subject line. It should be catchy and attractive. It should compel readers to click open the email.
However, the subject line should be consistent with the content of the email; else, you will not get a conversion. The clickbait subject lines might get your email opened and create a bad impression of your brand on the recipient and result in unsubscription.
Content and Visuals
Content and visuals in the email should be clear, appealing and engaging. Create beautiful emails with images and videos so that your readers are interested in what you are trying to say.
The email content should be precise but relevant to not give away too much information to the readers in the email. You should encourage them to use CTA in the email for better conversion.
Long gone are the days when emails were only accessed through desktops. These days everybody is a mobile user. You must optimize your email campaign for mobile so that all the content and visuals are mobile-friendly.
A mobile-friendly email generation will enable readers to receive and check your promotional emails on their mobiles. The use of responsive design for affiliate marketing would be a wise marketing plan.
Email marketing could be the best way to reach out to your audience if done strategically. A unique email marketing service is offered by Ercess Live. Their email marketing templates are visually appealing and allow you to attract your readers. Get a fully customized and scalable solution for your entire mailing list.