Increase Online Visibility During the Holiday Rush By Following These 4 Steps
Your multi-location business must first ensure that your local listings are claimed across business locations. Once your local listings are claimed, it’s critical to update them with the most accurate business information. For instance, your business’s name, local address, phone number (NAP), and hours of operation must be correct in your local listings. Once those are updated and accurate, you can begin including more details like business attributes, categories, photos of your local business, and more. For additional insight into optimizing your local listings, check out a blog on the topic.
As previously mentioned, focusing on local reputation management efforts is essential as well. So what exactly does this mean for your multi-location business? The 2021 Localized Marketing Benchmark Report breaks it down for you. The report looks at leaders in localized marketing and analyzes what they’re doing to crush various areas of localized marketing, including reputation management, and found that these leaders had an average of 303 reviews per location on Google, 65 on Facebook, and 30 on Yelp. When responding to reviews, the multi-location businesses studied responded to 31 percent of reviews on Google, 26 percent on Facebook, and 13 percent on Yelp. While responding to 100 percent of local reviews your business receives is ideal,meeting or exceeding these averages is critical. Get more insights on creating a winning reputation management strategy that can help you stand out on Google, here.