Reconstructing the entire digital asset ecosystem of “concepts, sections, products, websites, tools”, and creating a new model for the deep integration of digital assets and the real economy .
Blockchain-based digital collections and digital artworks are a kind of digital assets in domestic and foreign semantics. In fact, as early as the first half of 2022, Shanghai has begun to actively explore the construction of NFT marketplace development (digital collections in the domestic context) trading platform.
NFT (Non-Fungible Tokens) is an encrypted digital proof of rights and interests that cannot be copied, tampered with, or divided based on blockchain technology. It has a certain irreplaceability, which makes it have a certain collection value, and it can also be used in many fields, such as art, design and other fields.
Policy support to actively explore NFT trading platforms
In 2021, blockchain will be officially included in the “14th Five-Year Plan” as an important industry for the development of the digital economy. On December 29 of that year, the National Copyright Administration issued the “14th Five-Year Plan for Copyright Work”, which mentioned the need to promote copyright protection in new formats and fields.
As early as the first half of this year, Shanghai has begun to actively explore the construction of NFT trading platforms. According to the “14th Five-Year Plan for the Development of Shanghai’s Digital Economy” issued by the General Office of the Shanghai Municipal People’s Government, support leading enterprises to explore the construction of NFT marketplace development company (non-fungible tokens) trading platforms, and research and promote the digitization of NFT and other assets, and the globalization of digital IP The related formats of circulation, digital rights protection and other related formats will be piloted in Shanghai.
This time, the Shanghai Digital Exchange has “five major launches”, which are the new definition of digital assets for the first launch, the management standard for the first digital asset sector, the first launch of digital assets that are strongly coupled with the real economy, the first launch of the digital asset network, and the first launch of digital asset management tools Shujingtong .
Among them, the new definition of digital assets is innovatively launched, which defines the “four, five, and six categories” of digital assets. “Four Nos” means that the underlying commodities are financial assets, those with no clear economic value are not listed, those whose property rights of digital assets are not clear are not listed, and those that do not comply with national laws and regulations are not listed; The “six types” of digital assets that can be traded at this stage mainly include six types of cultural and blog derivatives, digital cultural creativity, consumption scenarios, brand marketing, industrial applications, and data intellectual property rights.
The development of the popular NFT product platform continues to be launched
At this stage, NFT is still in the early stage of development, and it is more used for personal asset protection. It is a digital asset “ID card” and has become a symbol of the status and wealth in the virtual world. The name of NFT in China is also known as “digital collection”.
In fact, the NFT concept did not appear in the public eye recently, and it experienced a short-term boom in 2018. The data shows that in 2018, the sales of NFTs experienced a short-term prosperity. In 2019, they entered the bottom period of bubbles. In 2020, the market recovered slightly. In 2021, the NFT market appeared hot again.
The development of the domestic NFT marketplace development service is slower than overseas, and it will be active from the second half of 2021. Since Xinhua News Agency released the first set of digital collections at the end of December 2021, to the beginning of this year, Bilibili announced the release of the first digital art avatar “Pigeon”, and officially opened registration, and then to this year’s 618 limited digital collection avatars, which attracted Burberry, Brands such as Pepsi, Adidas Neo and KFC participated, and the popularity of digital collections continued to rise.
The popularity of collections has naturally led to the explosion of related platforms. In the past period of time, the growth momentum of digital collection platforms has been very rapid. According to statistics, from 2019 to August 2022, there were over 900 digital collection platforms in China. Among the digital collection platforms for which the specific launch date is known, 68 new digital collection platforms will be added in a single year in 2021, while 639 new digital collection platforms will be added in the first half of 2022 alone.