Facebook Vs Google: Where to Focus Your Digital Ad Efforts
Let’s start with the big ones and investigate the key differences between Google and Facebook ads to help you determine which ads best fit your business’s goals. Facebook and Google ads have a lot of similarities. For instance, both have billions of active users with countless targeting options. If your business only has the budget to run ad campaigns across one of the two platforms, though, it’s essential to look at the high-level differences between the two.
Facebook advertising is managed through Facebook Ads Manager and has the tools needed to create ad campaigns across multiple business locations