EXPLORING COOKIE-LESS PROGRAMMATIC ADVERTISING
This has led to the assembling of the programmatic industry with wide changes that prioritize customer privacy. GDPR (General Data Protection Regulation) led the way, and Facebook and Google have also made voluntary changes, the latest one is the removal of third-party cookies from internet browsers. Apple’s Safari blocked these third-party cookies in 2017, Followed by Mozilla Firefox late last year, and Google Chrome, which accounts for around 62% of browsing, has recently announced a two-year transition period to do the same.
So programmatic advertising is going cookieless, but is it the end of digital advertising? The answer is yes as well as no, to understand in detail, let’s dive into the article.