This is where the web business venture begins. The ecommerce business choosing best ecommerce platform plan may be a plan of action, without which nothing of real value can ever be achieved. The ecommerce business plan will cover a variety of features from the planning of the online site to the fulfillment service methods; each of those features should be the simplest available with an important bias towards the customer. Availability - does one decide to have an honest stock of the merchandise that you simply propose to sell or does one have an honest tie-up with some supplier(s) which may provide you with the merchandise on the spot. If the merchandise isn't available easily to the customer - after the payment is processed - you'll have a really unhappy customer.